The Digital Marketing Certificate is given by the Marketing and Communications Association, also known as the DMA. It is a two-year degree program. The program consists of core courses as well as elective courses. The program can be obtained at a full-time bachelor’s degree or a two-year associate’s degree. It can be completed in full in less than nine months.
The core courses of this program include customer management, digital brand strategy, search engine optimization, digital media, and digital customer service. There are many other electives in this course that are offered such as social media, e-marketing, and mobile media. This certification will open many doors of opportunities for a person in marketing. These include being able to do marketing research and analysis, as well as write the content for digital ads.
The Digital Marketing Certificate offers an opportunity for working professionals who wish to further their education or improve upon their current skill sets. A person’s knowledge of current marketing communications methods is vital. However, there is much more to it than that. For example, the ability to execute integrated marketing campaigns can mean the difference between gaining a new client or not. There are many different mediums that an individual can use to advertise their products and services. Therefore, having the right knowledge in the area of digital marketing communication is essential.
A person who completes the Digital Marketing program will be able to present themselves as a highly-skilled professional with the ability to take command of the various techniques used. Those who have been working in the field for some time can benefit from this training. In addition to gaining a great deal of knowledge in the area, those who complete this program also receive a certificate that demonstrates their specific digital advertising skills. These include being able to effectively market digital advertising campaigns.
The University of Bristol in England is one of the few universities in the world to offer a full Digital Marketing Certificate program. Students who wish to advance their careers by participating in hands-on digital advertising research will be pleased to know that the university offers both an undergraduate degree and a post-graduate study program. The Bachelor of Arts program allows students to choose either a thesis or a complementary Masters’s program. The Bachelor of Science program offers a more focused research methodology and a slightly different focus of its curriculum than the Bachelor of Arts program.
George Washington University is also another well-known university. Like the University of Bristol, George Washington University is an excellent choice for those interested in either an undergraduate degree in Business Administration or a Master’s in Business Administration. Their undergraduate program also offers a strong focus on digital marketing and promotions. Its graduate program is geared towards preparing students for leadership positions in advertising agencies, entertainment agencies, corporate marketing departments, and other related fields. Graduates of the university’s undergraduate program may go on to become vice-president or director of marketing at a large television network, advertising agency, or film production company.
Harvard University offers an undergraduate program in the field of Digital Marketing which also has a very strong emphasis on courses and research in this very specific area of study. Students taking Graduate coursework in Digital Marketing from Harvard University have a good chance of being placed in leading digital marketing departments of major corporations. Graduates of the university’s Digital Marketing program may go on to become senior marketing managers or advertising sales agents.
To enroll in any of these esteemed universities, a student body with high academic achievement and professional standards must be maintained. This ensures that the students are of good moral character. Many colleges and universities around the world also provide financial assistance to students who are looking to pursue graduate degrees. Financial aid is available for students who belong to an ethnic minority, women, senior citizens, and also for students who are deaf or hard of hearing. The selection of a reputable college is the first step in achieving success and fulfillment.